About Branding Golf Australia
A putting idea refined into the BI 3
Branding Golf Australia was built around one objective: improve putting through better design, better fitting, and a more repeatable process.
The Branding Iron concept began in the early 1980s and evolved through prototype testing, golfer feedback, and research into how players aim, set up, and deliver the putter.
The BI 3 brings that development together through optical alignment, fixed lie-angle fitting, and a stable horseshoe-inspired head design.
From concept to precision putting system
Origins
The early Branding Iron designs explored how a horseshoe-style head could improve confidence and stability.
Development
From BI 1 to BI 3, the design was refined around alignment, balance, and setup consistency.
Research
Optics, physics, and bio-mechanics support the thinking behind the product and the putting method.
Australian golf heritage
The BI story includes visibility through respected golfing figures including Norman Von Nida.